MEET THE TEAM
We have a highly experienced team running the Bangkok office, and full English-speaking staff who have all the local knowledge and connections.
Regional BDM Asia / Executive Producer
JENNY CRABB
We are overjoyed to have Jenny, affectionately known as "Miss Crabbstick," at the helm of our Bangkok office, where she effortlessly charms everyone she meets. Her presence brings a familial warmth to our Sweetshop Bangkok family, embracing everyone who works with us.
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Jenny Crabb's artistic journey was shaped by her family's deep involvement in the arts, Growing up with a journalist father, a novelist mother, and a sister who directed for the theatre, Jenny was enveloped in a world of creativity from her earliest days.
Her upbringing as an "international brat" was marked by frequent relocations across Asia, a consequence of her father's career as a foreign correspondent for Reuters. This nomadic childhood kindled her deep affection for Asia, instilled an adventurous spirit within her, and fueled an insatiable wanderlust.
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While she initially harboured aspirations of becoming a writer and director, we are delighted that Jenny eventually discovered her true calling in producing. It's often said that creative producers are the best producers, and Jenny certainly fits the bill. Her remarkable contributions have recently earned her a well-deserved nomination for 'Creative Producer of the Year' at the B&T Women in Media Awards.
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With a career spanning over 25 years in the film and television industry, Jenny's journey commenced in London, ventured through India, made its mark in Sydney, and has now come full circle. Her current role at The Sweetshop Asia fulfils her heartfelt desire to reconnect with the continent she has always held close to her heart.
PENNY WOO
Executive Producer, Asia
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Penny's innate creativity has not gone unnoticed, earning her accolades and recognition at numerous international and regional award shows. Her mission is to continuously elevate the art of storytelling in Asia, one project at a time. Her journey serves as a shining example of enthusiasm, dedication, and an unwavering commitment to achieving excellence in the world of advertising and creative storytelling.
Hailing from the vibrant city of Kuala Lumpur, Penny Woo, affectionately known as "Money Penny," boasts over two decades of experience in the advertising industry. She is not only an industry veteran but also one of the kindest and warmest individuals you could ever hope to meet.
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Penny is a true linguistic talent, fluently conversant in both English and Mandarin. Her reputation is built upon her meticulous approach to her work and her unwavering dedication and care for every project she takes on.
Her professional journey began in the realms of TV production and entertainment before she transitioned into a role as a producer. Throughout her freelance career, she collaborated with some of the biggest names in the agency landscape, until the day we were fortunate enough to bring her on board as a full-time Executive Producer for The Sweetshop Asia.
AUI THANYATHORN THAMMA
Line Producer
Meet Thanyathorn Thamma, known as 'Aui', our amazing Line Producer and the proud owner of our lovable office dog, Tao-Hu (which means Tofu in English). Aui is a Bangkok native who’s been deeply entrenched in the world of filmmaking since starting as a First Assistant Director, then transitioning to Producer.
She is incredibly knowledgeable, well-connected and respected in the Thai film production scene after freelancing for over twenty years. Aui is your go-to person for meticulous planning, getting the best rates and assembling the perfect crew for your project. She believes that fostering a friendly atmosphere and being mindful of sustainability go hand in hand with producing exceptional content.
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Aui is a self-proclaimed “perpetual learner”, always seeking to expand her horizons, stay on top of industry trends, and push the boundaries of storytelling. She’s hands-on, ensuring the very best value without compromising on quality.
We have had word from our Sweetshop directors that have worked with her that she is one of “the very best producers they have worked with’. Of course, we already knew that!​ With Aui around, you’re certainly in great hands for a successful and enjoyable production experience in Thailand!